The NFL commercial of the year based on my opinion of course. I would venture a guess that this would be at the top of most people’s list if they actually made one.
All I have to say is that Nike marketing division has to be one of the best around. They constantly churn out top-notch advertising.
The commercial came out awhile ago, so this may not be new to anyone, but if you haven’t seen it yet, or even if you have, it’s worth another look. It features Steven Jackson of the St. Louis Rams and Shawn Merriman from the San Diego Chargers.
The players are shown running through various obstacles, time and weather, all blended together as if they never stopped moving. The concept depicts the utter essence of a football season, in which a player can’t give up and has to keep fighting all year long, through mud, rain, snow, day or night.
It starts with Merriman and halfway through, it switches to Jackson, who finishes it on a strong move to the end zone, which it what all offensive players strive for. That last inch.
With the whole thing done to the theme from “The Last of the Mohicans“, it has an epic feel to it.
The trailer on YouTube was taken from the HD feed, so it’s decent quality. If you want to see it in high resolution, visit Nike’s football area of their website. Click on Media and then Leave Nothing ads.
That is a great commercial. The Coors Light commercials with the head coaches are great as well.
Steven’s last blog post..Top 100 Movies: No. 71 – Bull Durham (1988)
Look at that RAM score!!!!!
… of course, too bad they can’t do that in the regular season this year..doh!