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	<title>Pop Critics &#187; Dr Seuss&#8217; Horton Hears A Who!</title>
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		<title>Final Weekend Box Office Has &quot;Speed Racer&quot; Finishing 3rd</title>
		<link>http://popcritics.com/2008/05/13/final-weekend-box-office-has-speed-racer-finishing-3rd</link>
		<comments>http://popcritics.com/2008/05/13/final-weekend-box-office-has-speed-racer-finishing-3rd#comments</comments>
		<pubDate>Tue, 13 May 2008 12:30:19 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[box office]]></category>
		<category><![CDATA[Dr Seuss' Horton Hears A Who!]]></category>
		<category><![CDATA[flopbuster]]></category>
		<category><![CDATA[Iron-Man]]></category>
		<category><![CDATA[Speed Racer]]></category>
		<category><![CDATA[The-Chronicles-of-Narnia:-Prince-Caspian]]></category>
		<category><![CDATA[What Happens In Vegas]]></category>

		<guid isPermaLink="false">http://www.popcritics.com/?p=3177</guid>
		<description><![CDATA[It looks like Mike was on to something when he asked if <strong><em>Speed Racer</em></strong> would be this year's first official Flopbuster.  We reported late Friday night that the number for <em>Speed Racer</em> weren't looking good.  A lot depended on the Saturday numbers, but they weren't good either.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.popcritics.com/wp-content/uploads/2008/05/speedracer_header.jpg" alt="" title="Speed Racer" width="500" height="192" class="aligncenter size-full wp-image-3178" /></p>
<p>It looks like Mike was on to something when he asked if <strong><em>Speed Racer</em></strong> would be this year&#8217;s first official Flopbuster.  We reported late Friday night that the number for <em>Speed Racer</em> weren&#8217;t looking good.  A lot depended on the Saturday numbers, but they weren&#8217;t good either.</p>
<p>The WB went on to embarrass themselves on Sunday by overestimating their box office take by nearly $2M.  They were estimating <em>Speed Racer</em> had grossed around $20.5M which put them just over <strong><em>What Happens In Vegas</em></strong> for second place.  When the final studio figures came out yesterday, however, <em>Speed Racer</em> fell to third with a take of only $18.5M while <strong><em>What Happens In Vegas</em></strong> finished with $20.1M.</p>
<p>To say that <em>Speed Racer</em> is a colossal disappointment would be the understatement of the year.  People have been trying to get this movie made for years.  They finally got it made, by a pair of star directors no less, only to see the movie tank in it&#8217;s opening weekend.  Overseas numbers weren&#8217;t nearly as high as the studio had hoped either.  To make matters even worse, this weekend will bring <strong><em>The Chronicles of Narnia: Prince Caspian</em></strong> as direct competition and that film is already tracking to hit somewhere in the mid-$60 to $70 million range.  <em>Speed Racer</em> is definitely going to have a hard time recouping its cost.</p>
<p>A film that&#8217;s not going to have a hard time recouping its cost is <strong><em>Iron Man</em></strong> which went on to score another $51.2M over the weekend dropping only 48% from last week (which is good considering how much business it did the first week).  The cumulative total for Iron Man has soared to $177.8M already making it the top grossing film of 2008 by surpassing the $150.7M that <em>Horton Hears A Who</em> has collected over the last two months.</p>
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		<title>&quot;Dr Seuss&#039; Horton Hears A Who!&quot; Has Who-Mongous Opening</title>
		<link>http://popcritics.com/2008/03/17/dr-seuss-horton-hears-a-who-has-who-mongous-opening</link>
		<comments>http://popcritics.com/2008/03/17/dr-seuss-horton-hears-a-who-has-who-mongous-opening#comments</comments>
		<pubDate>Mon, 17 Mar 2008 12:35:13 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[box office]]></category>
		<category><![CDATA[Chris Aronson]]></category>
		<category><![CDATA[Dr Seuss' Horton Hears A Who!]]></category>
		<category><![CDATA[Dr. Seuss]]></category>
		<category><![CDATA[Ice Age]]></category>
		<category><![CDATA[Jim Carrey]]></category>
		<category><![CDATA[Steve Carell]]></category>

		<guid isPermaLink="false">http://www.popcritics.com/2008/03/dr-seuss-horton-hears-a-who-has-who-mongous-opening/</guid>
		<description><![CDATA[Twentieth Century FoxÃ¢â‚¬â„¢s "Dr. SeussÃ¢â‚¬â„¢ Horton Hears a Who!" opened to an impressive $45.1M at the domestic box office this weekend - the biggest opening so far in 2008.  The #1 box office opening was another big win for Blue Sky Studios which Fox owns.]]></description>
			<content:encoded><![CDATA[<p><center><img width="520" src='http://www.popcritics.com/wp-content/uploads/2008/03/horton_hears_a_who_ver10.jpg' alt='horton_hears_a_who_ver10.jpg' /></center><br />
Twentieth Century Fox&#8217;s <strong><em><a href="http://www.imdb.com/title/tt0451079/">Dr. Seuss&#8217; Horton Hears a Who!</a></em></strong> (<a href="http://www.hortonmovie.com/site/index.html">official site</a>) opened to an impressive $45.1M at the domestic box office this weekend &#8211; the biggest opening so far in 2008.  The #1 box office opening was another big win for <strong>Blue Sky Studios</strong> (makers of Fox&#8217;s <em>Ice Age</em> pictures as well) which Fox owns.</p>
<p>Led by the voice talents of <a href="http://www.imdb.com/name/nm0000120/">Jim Carrey</a> and <a href="http://www.imdb.com/name/nm0136797/">Steve Carell</a>, the film opened in 3,954 locations and averaged a healthy $11,406 per theater.  The film generated the fourth best March opening ever behind <em>300</em> ($70.9M), <em>Ice Age: The Meltdown</em> ($68M), and the original <em>Ice Age</em> ($46.3M).  <strong><em>Dr. Seuss&#8217; Horton Hears a Who!</em></strong> also landed the fifth largest opening in history for a G-rated film.</p>
<p>&#8220;It&#8217;s a who-mongous opening,&#8221; Fox senior VP of distribution Chris Aronson said. &#8220;Blue Sky has made a film that makes you feel like you are immersed in the pages of Dr. Seuss&#8217; world. It is colorful and vibrant, and so true to his work.</p>
<p>The film, based on Dr. Seuss&#8217; 1954 book of the same name, cost roughly $85 million to produce and marks Jim Carrey&#8217;s first starring voice role in an animated film.  Industry insiders were are abuzz about the fact that the film nearly matched the opening of <em>Ice Age</em> despite its G rating.  Generally speaking, G-rated films can be risky as older kids and teens sometimes see these films as being more for children.  <em>Horton</em>, however, saw 47% of its audience come from non-family with teens being the largest segment of that percentage (40%) putting this Fox film on par with Disney/Pixar films.</p>
<p>Disney and Pixar, of course, have been the exception to the rule.  Their films generally appeal to all audiences regardless of rating.  Disney/Pixar, in fact, boasts the top four G-rated animated films in terms of opening weekend: <em>Finding Nemo</em> ($70.2 million), <em>Monsters, Inc.</em> ($62.6 million), <em>Cars</em> ($60.1 million) and <em>Ratatouille</em> ($47 million).  All except <em>Monsters, Inc.</em>, which debuted in November, opened in the summer.</p>
<p><em>Horton</em>, however, couldn&#8217;t match the opening of the Dr. Seuss/Jim Carrey starrer <em>Dr. Seuss&#8217; How the Grinch Stole Christmas</em>, which opened to $55.1 million in 2000.  <em>Horton</em> did beat Mike Myers starrer <em>Dr. Seuss&#8217; The Cat in the Hat</em>, which debuted to $38.3 million.  Neither of those two Dr. Seuss films were animated.<br />
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